Must read !

I will like everyone to read the book - We are like that only Author Rama Bijapurkar .

it will change the way you think about consumer India .

Link to her website http://www.bijapurkar.com/default.htm

Consumer Behavior across continents !

I am trying to understand the difference between consumer behavior globally , i know its a huge task .

I may even take a lifetime to understand it , but had to start some day . The reason for creating this Blog are the questions :

Is it possible that a company adopts a single marketing plan globally ? 

or it has to adopt to the local market or local consumer behavior  ?